INDOMETAL, Jakarta (25-27.10.2016)
Loramendi and Aurrenak’s debut at the Indometal 2016 fair responds to our vocation to be present in international markets. Indonesia can be seen as one of the mid-term points of interest that we wish to address.
Consequently, following an initial analysis of the market, we selected potential customers to visit during our stay or sent out invitations to meet us at our stand.The stand was shared with other Spanish companies from the sector (such as Insertec, Indefunsa, Alju, etc.) in order to maximise value.
The equipment market in the foundry sector is small and not covered by local manufacturers. Nonetheless, the strong presence of Japanese car assemblers has drawn in Japanese suppliers and, as a result, Japanese equipment. The challenge in Indonesia today is focused on gaining entry in to these companies with the assistance of those who have already established a foothold.
The final assessment of the fair has been positive, as it has provided an introduction to a sector we are unfamiliar with, an introduction to potential clients and partners and ultimately the basis of a strategy to approach this market.